“Selling To The Generations” Among Most Popular Presentations at Yacht Brokerage University
Norfolk, VA (PRWEB) February 06, 2012
The January 24 Yacht Brokerage University. co-presented by YachtWorld.com, a Dominion Marine Media (DMM) business with the Internet’s largest worldwide database of brokerage boats, and the Florida Yacht Brokers Association (FYBA), drew 192 brokers to the Hyatt Regency Pier 66 in Ft. Lauderdale. The syllabus included the following presentations and led panels:
“State of the Industry.” Ian Atkins, vice president and ecumenical manager, DMM, and Tim Claxton, director of group product development, DMM, supplied a planetary review of the state of the marine industry and, more specifically, YachtWorld. They shared their insights into the future for consumers and businesses – from unit sales and valuations to a riveted approach on consumer purchasing power. The presentation besides supplied insight into the leading technology owed to establish in 2012. This included inhabit demonstrations of the YachtWorld iPad app and the BoatWizard iPhone app.
“BoatWizard.” Joe Lingerfelt, director of product support, DMM, shown tools to raise the user experience, including the unexampled photo uploader, printing options and unexampled enhancements, QR codes, and the Facebook inventory feed.
“Selling to the Generations.” Shane Pierce, fourth-year director of leadership development, Dominion Enterprises, revealed the dissimilar tactics involved to clear across multiple generations.
“Marketing in the Digital Age.” Kim Rocco, consumer marketing manager, DMM, gave insights into consumers’ mindsets: how they pass their time online, what their habits are, and how to pursue them. Attendees were shown how to act the canonic elements of digital marketing and advertising they already use and do the most of them to pursue target audiences.
“Best Practices panel.” Brokers and industry experts shared better practices and marketing initiatives that helped make more sales in 2011. Panelists were:
Mike Reardon (Moderator) – Hill Robinson International
Tim Derrico – HMY Yachts
Bobby Stotler – Stotler Yacht & Ship
Jason White – YachtWorld.com
Paul Burgess – Sunseeker
Darren Plymate – Galati Yacht Sales
Frank DeVarona – Yachting Experts
“Industry Experts panel. ”Brokers and industry leaders shared their views on the current state of the brokerage market and the future of the industry. Panelists were:
Gary Smith (Moderator) – Sarasota Yacht & Ship
Tim Claxton – YachtWorld.com
Ian Atkins – YachtWorld.com
Steele Reeder – All Yacht Registries
Jeff Erdmann – Bollman Yachts
Vicky Bedford – Bureau of Compliance
Danielle Butler – Shareholder at Fowler White Burnett PA
“IPhone App Testing Session.”The YachtWorld.com technical grouped demonstrated iPhone apps.
Brokers clearly enjoyed and benefited from the University. Among their remarking were, “Shane’s presentation on selling to the generations was the most informative presentation of the day” and “Thank you for putting on these events. They provide a great deal of information for us brokers and keep us on top of what’s new in the industry.”
All CPYB brokers that attended the event will receive credits toward the CPYB program. The Ft. Lauderdale YBU marked the kickoff for the 2012 Yacht Brokerage University series, with extra YBU events to be held in various regions across the US.
About Dominion Marine Media
Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – http://www.boats.com, http://www.yachtworld.com and http://www.boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 22 localized web portals which are translated into 13 languages.
About Florida Yacht Brokers Association
The Florida Yacht Brokers Association was created in 1987 to unite those engaged in the yacht brokerage business for the purpose of promoting professionalism and cooperation among its members, and to promote and maintain a high standard of conduct in the transaction of the yacht brokerage business. Each member is required to abide by a code of ethics to protect the public against fraud, misrepresentation, or unethical practices in the yacht brokerage profession. Each member is to endeavor to eliminate any practices which could be damaging to the public or the dignity and integrity of the yacht brokerage profession.
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April 24th, 2012
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